Just began reading GARY VAYNERCHUK'S recent book called CRUSH IT. This guy has build his personal brand from the ground up using social media and video blogging and provides tools for individuals to do the same. Part motivation and part case study, it does well to chronicle other people's successes. Some parts may come off as pie in the sky but overall I would recommend this book. The chapter on personal branding alone is worth a second and third read.
Tuesday, March 02, 2010
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