Paula Scher

"I’ve been through so many styles and trends that have been like that. That’s your first reaction when you see something new that you aren’t part of. It’s a generational shift. I’m 60, I’ve been through this a lot. You never can do what the kids do. What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can’t be a designer and say, “Oh, this is timeless.” Nothing is timeless! Times change. The minute you say, “This is some fashion phase, I’m going to ignore this, because my work is timeless,” pay attention—you’re fooling yourself!"