Reading

Just finished reading SETH GODIN'S MEATBALL SUNDAE. An excellent book if you’re in business or thinking about starting one. He provides great insights on online marketing strategies. A day ago I started reading MARKETING OUTRAGEOUSLY (the title speaks for the content) written by sports marketer JON SPOELSTRA. So far I've found it engrossing and hard to put down. I also purchased the new issue of GOOD MAGAZINE. The magazine is very well designed and with strong content. The 50-page idea section is worth the subscription alone.