Hoopla

About a month ago I discovered that CRISPIN PORTER + BOGUSKY had written a book about their take on advertising called HOOPLA . Within a day I ordered the it from CHAPTERS. Since recieving it, I've flipped through and read most of the 432 page book. If your in business or trying to peddle a product or service I highly recommend this graphically engrossing book. It features cp+b's ads, creative ideas and thought process. Even if you don't come up with a hundred new ideas as I did, it will challenge your views on marketing & advertising.