While walking home from work the other day I was stop by a beautiful blonde female. I noticed she made eye contact with me when I was waiting across the street for the light signal to flash walk and I credited my good looks for her interest in me. As I began to walk towards her I noticed her extending her hand, my heart began to pound in anticipation for "hey handsome here’s my phone number" but instead she handed me a hockey puck with a neat logo and PICKUPHOCKEY.COM printed on it. I can't tell you how disappointed I was, but as a marketer I admire the intelligent branding strategy.
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